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Press Release: Bold new life sciences vision sets path for UK to build on pandemic response and deliver life-changing innovations to patients

UK Life Sciences Vision sets 10-year strategy for sector to solve some of the biggest healthcare problems of our generation, including cancer and dementia. UK Life Sciences Vision sets 10-year strategy for sector to build on successes of COVID-19 response and accelerate delivery of innovations to patients mission-led approach to solve some of the biggest …

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A call for more diversity in clinical trials

The under-representation of racial and ethnic minorities is a well-documented issue that affects clinical trials around the world. Studies show that people from specific demographics respond to treatments differently, with some minority populations even facing worse health outcomes from certain diagnoses. Here, we look into the issues faced when people of white, European descent are over-represented in clinical trials, …

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2021 global marketing trends in the pharma industry

After a tough year of global pandemic, economic collapse, unignorable calls for racial equality, and an ongoing climate crisis, it is time to reflect on things that have changed when it comes to social media and how are these impacting clinical trial recruitment in 2021. The pandemic brought some serious hurdles for pharma marketers—such as drug-launch …

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Why podcasting is perfect for advertising in times of uncertainty

Many industries have been thrown into disarray by the pandemic, with the advertising sector included; but the thriving interest in podcasts means there’s room for smart, targeted ad campaigns. It’s a general consensus that 2020 has been a tough year for most people, and the month of December may be the most difficult period of …

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Podcast advertising for clinical trial recruitment

Podcast advertising represents a great way to build connections with potential volunteers and patients. Podcasting growth is sky-rocketing – in the UK alone, a staggering 9 million people now listen to a podcast every week, up from approximately six million last year. Podcasts have experienced major changes during the COVID-19 pandemic – global podcast consumption …

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How is AI and digital technologies benefiting the healthcare industry?

A strong demand for digital health technologies made us look at the increasing importance of AI and digital technologies, like tele health and virtual trials in healthcare, and how these technologies can help alleviate the strain on hospitals, medical workers, and patients amid the current COVID-19 health crisis. The COVID-19 pandemic has shown us the …

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Tips that could help protect your Mental Health during the #COVID-19 pandemic

Being concerned, anxious and worried about the news is understandable, but for many people, it can make existing mental health problems worsen or develop during this time. If you’re working from home and feeling anxious, we have gathered a few tips from mental health charities and experts to share with you to help protect your …

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