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How is AI and digital technologies benefiting the healthcare industry?

A strong demand for digital health technologies made us look at the increasing importance of AI and digital technologies, like tele health and virtual trials in healthcare, and how these technologies can help alleviate the strain on hospitals, medical workers, and patients amid the current COVID-19 health crisis. The COVID-19 pandemic has shown us the …

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Tips that could help protect your Mental Health during the #COVID-19 pandemic

Being concerned, anxious and worried about the news is understandable, but for many people, it can make existing mental health problems worsen or develop during this time. If you’re working from home and feeling anxious, we have gathered a few tips from mental health charities and experts to share with you to help protect your …

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SEO, User Experience Key to Finding – And Understanding – Clinical Trials

Marketing efforts designed for clinical trial recruitment are a combination of science and art. Healthcare professionals are engaged in an increasingly competitive fight to attract and retain clinical trial participants. Their arsenal includes digital marketing strategies, such as user experience (UX), as well as traditional ones. On average, 20 percent of clinical trial participants are …

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54% of patients seek advice from online communities

Reaching clinical trial recruitment targets, in time and within budget is a constant struggle for many sponsors, researchers and CRO’s alike. Communicating the correct message to a target audience and sourcing individuals who could potentially qualify for clinical trials can be expensive and time consuming. Methods such as contacting GP’s, leafleting and print adverts can …

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Understanding the concept of Clinical Trials and how they can benefit you

We are passionate about building awareness of clinical trials across the globe and helping people lead healthier lives. In 2017 More than 665,000 participants took part in clinical research studies supported by the Network this year. This is 10 per cent more than 2016. One of the fundamental challenges faced by hospitals, medical practices and …

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Using Google Adwords within patient recruitment and how this can benefit your company

Google AdWords falls under the category of SEM, which stands for Search Engine Marketing. SEM is how you advertise your website via search engines and within this there is an organic search and a paid search. Organic Searches Organic search is based on the natural rankings of websites. This is determined by three points; the …

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