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UK Life Sciences Vision sets 10-year strategy for sector to solve some of the biggest healthcare problems of our generation, including cancer and dementia. UK Life Sciences Vision sets 10-year strategy for sector to build on successes of COVID-19 response and accelerate delivery of innovations to patients mission-led approach to solve some of the biggest …

Press Release: Bold new life sciences vision sets path for UK to build on pandemic response and deliver life-changing innovations to patients Read More »

The under-representation of racial and ethnic minorities is a well-documented issue that affects clinical trials around the world. Studies show that people from specific demographics respond to treatments differently, with some minority populations even facing worse health outcomes from certain diagnoses. Here, we look into the issues faced when people of white, European descent are over-represented in clinical trials, …

A call for more diversity in clinical trials Read More »

After a tough year of global pandemic, economic collapse, unignorable calls for racial equality, and an ongoing climate crisis, is time reflect on things have changed social media and how are impacting clinical trial recruitment in 2021. The pandemic brought some serious hurdles for pharma marketers—such as drug-launch delays and an absolute kibosh on in-person …

2021 global marketing trends in the pharma industry Read More »

Many industries have been thrown into disarray by the pandemic, with the advertising sector included; but the thriving interest in podcasts means there’s room for smart, targeted ad campaigns. It’s a general consensus that 2020 has been a tough year for most people, and the month of December may be the most difficult period of …

Why podcasting is perfect for advertising in times of uncertainty Read More »

Podcast advertising represents great way to build connections with potential volunteers and patients. Podcasting growth is sky-rocketing – in UK alone, a staggering 9 million people now listen to podcast every week, up from approximately six million last year. Podcasts have experienced major changes during the COVID-19 pandemic – global podcast consumption has increased significantly …

Podcast advertising for clinical trial recruitment Read More »

A strong demand for digital health technologies made us look at the increasing importance of AI and digital technologies, like tele health and virtual trials in healthcare, and how these technologies can help alleviate the strain on hospitals, medical workers, and patients amid the current COVID-19 health crisis. The COVID-19 pandemic has shown us the …

How is AI and digital technologies benefiting the healthcare industry? Read More »

We are living through history – a time of immense change.  But most things will not change forever. Even last month, seems another world. But we will get through this. And collaboration and partnerships are what will help us all get through the crisis – partnerships between people and between countries and in our industry …

Now is the time for trust and mutual support Read More »

Being concerned, anxious and worried about the news is understandable, but for many people, it can make existing mental health problems worsen or develop during this time. If you’re working from home and feeling anxious, we have gathered a few tips from mental health charities and experts to share with you to help protect your …

Tips that could help protect your Mental Health during the #COVID-19 pandemic Read More »

Although the social media landscape keeps changing with every passing year, there’s a constant aspect that remains: the power of video in social media platforms. Audiences love videos to the point of favouring them over other types of content. Naturally, a marriage between that type of content and social media is hardly surprising. Yet, given that …

10 social video stats you need to know in 2020 Read More »

Instagram has grown into much more just photo sharing platform. With over 500 million worldwide active users per day, the app marketing opportunity can no longer ignored by businesses. Statistics show that 80% of users follow business account, these numbers mean that regularly updating feed is highly important. Here are some ideas on how to …

Want to give your Instagram a creative boost? Read More »