Why podcasting is perfect for advertising in times of uncertainty

Many industries have been thrown into disarray by the pandemic, with the advertising sector included; but the thriving interest in podcasts means there’s room for smart, targeted ad campaigns. It’s a general consensus that 2020 has been a tough year for most people, and the month of December may be the most difficult period of …

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Podcast advertising for clinical trial recruitment

Podcast advertising represents a great way to build connections with potential volunteers and patients. Podcasting growth is sky-rocketing – in the UK alone, a staggering 9 million people now listen to a podcast every week, up from approximately six million last year. Podcasts have experienced major changes during the COVID-19 pandemic – global podcast consumption …

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How is AI and digital technologies benefiting the healthcare industry?

A strong demand for digital health technologies made us look at the increasing importance of AI and digital technologies, like tele health and virtual trials in healthcare, and how these technologies can help alleviate the strain on hospitals, medical workers, and patients amid the current COVID-19 health crisis. The COVID-19 pandemic has shown us the …

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Tips that could help protect your Mental Health during the #COVID-19 pandemic

Being concerned, anxious and worried about the news is understandable, but for many people, it can make existing mental health problems worsen or develop during this time. If you’re working from home and feeling anxious, we have gathered a few tips from mental health charities and experts to share with you to help protect your …

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SEO, User Experience Key to Finding – And Understanding – Clinical Trials

Marketing efforts designed for clinical trial recruitment are a combination of science and art. Healthcare professionals are engaged in an increasingly competitive fight to attract and retain clinical trial participants. Their arsenal includes digital marketing strategies, such as user experience (UX), as well as traditional ones. On average, 20 percent of clinical trial participants are …

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54% of patients seek advice from online communities

Reaching clinical trial recruitment targets, in time and within budget is a constant struggle for many sponsors, researchers and CRO’s alike. Communicating the correct message to a target audience and sourcing individuals who could potentially qualify for clinical trials can be expensive and time consuming. Methods such as contacting GP’s, leafleting and print adverts can …

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