Hashtags have become a vital tool in how a business markets themselves on social media, helping to increase your exposure. Hashtags are used like keywords, allowing users to search topics and engage in conversation. The engagement that hashtags create is incredibly important, with statistics showing tweets that include hashtags receive two times their typical engagement. …
Marketing efforts designed for clinical trial recruitment are a combination of science and art. Healthcare professionals are engaged in an increasingly competitive fight to attract and retain clinical trial participants. Their arsenal includes digital marketing strategies, such as user experience (UX), as well as traditional ones. On average, 20 percent of clinical trial participants are …
SEO, User Experience Key to Finding – And Understanding – Clinical Trials Read More »
Reaching clinical trial recruitment targets, in time and within budget is a constant struggle for many sponsors, researchers and CRO’s alike. Communicating the correct message to a target audience and sourcing individuals who could potentially qualify for clinical trials can be expensive and time consuming. Methods such as contacting GP’s, leafleting and print adverts can …
54% of patients seek advice from online communities Read More »
We are passionate about building awareness of clinical trials across the globe and helping people lead healthier lives. In 2017 More than 665,000 participants took part in clinical research studies supported by the Network this year. This is 10 per cent more than 2016. One of the fundamental challenges faced by hospitals, medical practices and …
Understanding the concept of Clinical Trials and how they can benefit you Read More »
Google AdWords falls under the category of SEM, which stands for Search Engine Marketing. SEM is how you advertise your website via search engines and within this there is an organic search and a paid search. Organic Searches Organic search is based on the natural rankings of websites. This is determined by three points; the …
Using Google Adwords within patient recruitment and how this can benefit your company Read More »
A lot of us find it hard to keep pace with not only the many channels of, but also the ever-changing ecosystem of digital media. This post will explain digital media, by focusing on how to improve digital advertising for clinical trial patient recruitment, how to address your audience and engage with them. 1: Addressing …
In 2018, digital advertising spend is expected to increase to 11.9 billion UK sterling, with 2017’s digital spend being 11.55 billion. We have over 20 years’ experience in clinical trial recruitment and one of our most cost-effective routes to market is digital advertising. Below are some insights in to what digital advertising can do for …
Clinical Trials: Digital Marketing points for a greater success Read More »
Our extensive experience in patient recruitment and clinical trial advertising enables us to tackle many of the challenges our clients maybe having, to propose the right solutions and to deliver quality referrals. We find Facebook to be extremely effective in helping with volunteer and patient referrals, and below is a step-by-step guide to building a …
Using Facebook advertising for clinical trial recruitment Read More »
