Lisa Saunds

A call for more diversity in clinical trials

The under-representation of racial and ethnic minorities is a well-documented issue that affects clinical trials around the world. Studies show that people from specific demographics respond to treatments differently, with some minority populations even facing worse health outcomes from certain diagnoses. Here, we look into the issues faced when people of white, European descent are over-represented in clinical trials, …

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2021 global marketing trends in the pharma industry

After a tough year of global pandemic, economic collapse, unignorable calls for racial equality, and an ongoing climate crisis, it is time to reflect on things that have changed when it comes to social media and how are these impacting clinical trial recruitment in 2021. The pandemic brought some serious hurdles for pharma marketers—such as drug-launch …

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