Clinical Trials: Digital Marketing points for a greater success

In 2018, digital advertising spend is expected to increase to 11.9 billion UK sterling, with 2017’s digital spend being 11.55 billion.

We have over 20 years’ experience in clinical trial recruitment and one of our most cost-effective routes to market is digital advertising.

Below are some insights in to what digital advertising can do for you.

  1. Spend time on your plan before spending on clinical trial advertising. Be mindful of the regulatory considerations, a comprehensive marketing plan, with defined goals, strategies, tactics and budget. This will preserve time, effort and lean resources
  2. Most audience sectors are actively involved with the use of social media platforms. These include Facebook, Twitter, LinkedIn and many others. The Internet has come a long way in the past 10-15 years and advertisements are now frequently posted online or social media so this can be constantly shared and will never disappear from the Internet. Look at introducing a social media platform in your company or look at how you can update your own with fresh ideas and remember your focus is your audience.
  3. Mobile phones are ubiquitous, and smartphone are clearly mainstream. Smartphones are essentially a computer in the patient’s pocket, with the advantages of being direct, immediate and personal. Smartphones, tablets and condition-specific apps can benefit clinical trial recruitment, participation/retention and engagement as people feel this is an easier way to find out information.

  1. A primary factor in successful retention is to involve patients as partners in the study. This requires a practical and deliberate system that builds patient relationship, engages and involves participants as individuals and as members of a community at every point of contact. This may also require organisational staff exercise, as well as frequent between-visit communications, active social media use, enlightening newsletters, a Q&A channel and other system tools keep patients attracted, connected and involved.

We create meaningful connections by synchronising our worldwide resources to help your message reach the audiences that matter the most. We would love to hear from you. give us a call or an email to speak to a member of our friendly team: