Our Team

She excels at understanding the science behind the story while employing the most effective marketing methods to engage audiences. She takes each brief as a new project – seeking a deep understanding about the target audience before making recommendations.

As marketing manager for the science and engineering faculty of a top ten UK university Sonia was responsible for taking highly complex research in fields such as AI, 5G communications and space engineering, and translating this into engaging marketing content that increased student recruitment and business engagement. With the aim of making science accessible to all she ran a highly successful Science Communications conference and helped spearhead campaigns to encourage more women to study science and engineering subjects.

Sonia is deeply passionate about the study and advancement of lifestyle disease management, whether through medication or lifestyle modifications. She is particularly intrigued by how these diseases manifest differently across various genders, ethnic backgrounds, and environmental conditions.

Sonia is a Member of the Chartered Institute of Marketing and has a PgDip Professional Marketing Diploma as well as professional qualifications from Meta and Google. Passionate about nutrition and its impact on our health, Sonia has a PgDip Nutritional Therapy and Personalised Nutrition. She is also a member of a UK Research Ethics Committee in England.

Before transitioning into marketing, she worked in property lettings for one of the UK’s leading property developers, playing a key role in the London Docklands development.

This experience honed her client management skills and strengthened her ability to handle fast-paced, high-stakes environments. She later transitioned into marketing, initially focusing on offline media. Her career also included a role with a market leader in audio-visual digital display media, where she worked in partnership with advertisers and venues globally, offering innovative ways to connect with customers through digital display solutions.

Her passion for social media led her to specialise in this area, and she now serves as our Organic Social Media Managr. Elaine is responsible for crafting engaging content and managing organic social media strategies for our international health clients, ensuring campaigns are data-driven, creative, and aligned with client goals.

Outside of work, Elaine is a keen yoga enthusiast and is passionate about animal welfare, reflecting her dedication to wellbeing both professionally and personally.

He is a fantastic storyteller, has an eye for detail and enjoys working across a number of different platforms.

He has contributed to delivering creatives for clients, where his clear communication supported their goals. His understanding of their vision helped ensure the final adverts aligned with their objectives and resonated with the target audience. Additionally, his experience in creating initial design concepts for international clients has allowed him to effectively translate client ideas into compelling visual representations that capture and hold audience attention.

Leveraging his background in sports journalism, he enjoys conducting market research enhanced by a keen analytical mindset and a deep understanding of audience engagement, allowing him to uncover valuable insights and trends.

Known for her proactive and approachable style, Vikki builds strong relationships by delivering insights in a clear, concise manner. Passionate about efficiency and continuous improvement, she’s always ready to simplify processes, solve challenges, and keep everything running smoothly.

With a knack for problem-solving, Vikki has worked closely with clients and teams to optimise operations, automate reporting, and design data models that drive smarter decisions. She thrives in fast-paced environments, ensuring clear communication and seamless data management.

His entrepreneurial mindset, combined with extensive management experience, allows him to provide exceptional leadership at Absolutely Health, ensuring that clients receive strategic, impactful campaigns that drive results.

Patricia excels at combining creativity with strategic thinking to deliver visually striking and effective communications that drive meaningful results for brands.

Her ability to translate brand vision into compelling designs sets her apart in the world of digital marketing. Her ability to translate brand vision into compelling designs sets her apart in the world of digital marketing.

In his native South Africa, as CFO of KSDP Group, he doubled the company’s operating margin, preparing it for a highly successful sale. After co-founding and growing Switch, a design agency, Peter moved into business and financial consultancy but works closely alongside the Absolutely Health team as CFO.