AI is becoming a key part of healthcare, supporting faster diagnosis and more personalised communication. But with public awareness still low, there’s a growing need for clear, trusted messaging. In this edition, we look at how AI is being adopted across the NHS, what it means for engagement, and highlight key platform updates from Google, Meta and LinkedIn that are shaping how health brands connect with audiences.
Managing Asthma and Allergies During Spring Clinical Trials
Springtime brings longer days, blooming flowers, and unfortunately for many, a resurgence of asthma and allergy symptoms. While this season signals renewal for most, for people managing respiratory conditions, it can pose additional health challenges, particularly for those participating in clinical trials. If you’re involved in a clinical study this spring, careful preparation and awareness are crucial to ensure both your safety and the integrity of the trial results.
March 25 Digital Round Up
Here’s your March digital round-up, highlighting key changes, trends, and news from across the health and tech landscape. From evolving SEO best practices to major moves in AI and virtual care, these updates offer insight into what’s shaping the future of digital health marketing. We’ve also included practical examples and campaign ideas to help you stay ahead of the curve.
Sleep Innovations Driving the Next Generation of Treatments
Sleep is essential for overall health, yet millions of people worldwide struggle with sleep disorders. Poor sleep is linked to cognitive decline, cardiovascular disease, weakened immunity, and mental health issues. Given its profound impact on well-being, sleep is an increasing focus in clinical trials, where researchers explore new treatments and interventions to improve sleep quality and address disorders such as insomnia, sleep apnoea, and restless leg syndrome.
February 25 Digital Round Up
The digital landscape continues to evolve rapidly, with major platforms introducing new AI-driven features and monetisation tools. From Meta’s AI expansion to Instagram’s latest partnership enhancements, these updates are shaping how users interact with technology. Meanwhile, as AI and social platforms advance, the digital detox trend is gaining traction, with more people seeking balance by stepping away from screens.
The Role of Wearable Technology in Preventive Health
Wearable technology has become an integral part of modern healthcare, offering innovative solutions for preventive health. The adoption of devices such as smartwatches and fitness trackers has surged, reflecting a growing public interest in proactive health management. As these devices evolve, they’re transforming how people track their health, detect issues early, and manage their well-being.
January 25 Digital Round Up
This year kicks off with major shifts across digital platforms, clinical research, and healthcare innovation. From Meta’s policy overhaul to TikTok’s uncertain future, brands must stay agile. Plus, new NHS treatments and industry updates signal exciting changes ahead.
Addressing High Waste Generation in the Medical Sector
The medical sector is a significant contributor to waste generation, producing large amounts of hazardous and non-hazardous materials. This waste is not only environmentally taxing but also difficult to manage sustainably due to strict regulatory and operational challenges.
The Role of Email Communications in Supporting Decentralised Clinical Trials
Decentralised clinical trials (DCTs) have transformed the research landscape, removing barriers and enabling broader participation. However, their success depends on seamless communication with participants. Enter email communications – an essential tool for ensuring engagement, compliance, and data collection.
At Absolutely Health, we specialise in designing email strategies that enhance participant experiences and drive clinical trial success. From recruitment to study completion, our expertise ensures sponsors and participants remain connected and informed every step of the way.
Clinical Trials in 2025: Innovations Driving Efficiency and Patient Focus
In 2025, medical trials are changing to meet the growing need for innovative, inclusive, and sustainable healthcare solutions. New technologies are making trials more efficient and focused on patients’ needs. At the same time, a broader approach to health is shaping how trials measure outcomes.These changes represent significant opportunities for companies looking to lead in a rapidly evolving industry.
