“Last week, something I’ve wanted for 21 years happened: I had my tonsils out.” Account Director, Sonia
Digital Identity and the Next Era of Clinical Trial Recruitment
The UK is entering a new era of digital identity, with mandatory age checks on the horizon and secure ID wallets gaining traction. These developments carry important lessons for CROs as they look to streamline recruitment, strengthen consent processes, and build trust with participants.
Fit for the Future: What England’s 10 Year Health Plan Means for Inclusive Clinical Trials
England’s new 10 Year Health Plan presents a transformative vision for healthcare, with a clear focus on digital innovation, prevention, and tackling long-standing health inequalities. For clinical researchers, it signals a critical shift in how and where trials are delivered.
Closing the Gap Between Health Messaging and Patient Understanding
For healthcare organisations in the UK, particularly those involved in clinical trial recruitment, digital visibility is no longer enough. Ranking at the top of a Google search is only part of the equation. If potential participants land on a page they cannot understand, they are unlikely to stay, let alone enrol. In today’s digital health landscape, simplicity has become a strategic advantage. Clinical research content must do more than inform. It needs to guide action. That means meeting people where they are, not just online, but also in terms of literacy, comprehension and decision-making.
April 25 Digital Round Up
AI is becoming a key part of healthcare, supporting faster diagnosis and more personalised communication. But with public awareness still low, there’s a growing need for clear, trusted messaging. In this edition, we look at how AI is being adopted across the NHS, what it means for engagement, and highlight key platform updates from Google, Meta and LinkedIn that are shaping how health brands connect with audiences.
Managing Asthma and Allergies During Spring Clinical Trials
Springtime brings longer days, blooming flowers, and unfortunately for many, a resurgence of asthma and allergy symptoms. While this season signals renewal for most, for people managing respiratory conditions, it can pose additional health challenges, particularly for those participating in clinical trials. If you’re involved in a clinical study this spring, careful preparation and awareness are crucial to ensure both your safety and the integrity of the trial results.
March 25 Digital Round Up
Here’s your March digital round-up, highlighting key changes, trends, and news from across the health and tech landscape. From evolving SEO best practices to major moves in AI and virtual care, these updates offer insight into what’s shaping the future of digital health marketing. We’ve also included practical examples and campaign ideas to help you stay ahead of the curve.
Sleep Innovations Driving the Next Generation of Treatments
Sleep is essential for overall health, yet millions of people worldwide struggle with sleep disorders. Poor sleep is linked to cognitive decline, cardiovascular disease, weakened immunity, and mental health issues. Given its profound impact on well-being, sleep is an increasing focus in clinical trials, where researchers explore new treatments and interventions to improve sleep quality and address disorders such as insomnia, sleep apnoea, and restless leg syndrome.
February 25 Digital Round Up
The digital landscape continues to evolve rapidly, with major platforms introducing new AI-driven features and monetisation tools. From Meta’s AI expansion to Instagram’s latest partnership enhancements, these updates are shaping how users interact with technology. Meanwhile, as AI and social platforms advance, the digital detox trend is gaining traction, with more people seeking balance by stepping away from screens.
The Role of Wearable Technology in Preventive Health
Wearable technology has become an integral part of modern healthcare, offering innovative solutions for preventive health. The adoption of devices such as smartwatches and fitness trackers has surged, reflecting a growing public interest in proactive health management. As these devices evolve, they’re transforming how people track their health, detect issues early, and manage their well-being.
