In 2025, medical trials are changing to meet the growing need for innovative, inclusive, and sustainable healthcare solutions. New technologies are making trials more efficient and focused on patients’ needs. At the same time, a broader approach to health is shaping how trials measure outcomes.These changes represent significant opportunities for companies looking to lead in a rapidly evolving industry.
Digital Round Up December 2024
As 2024 ends, the digital health landscape evolves with innovations reshaping business and consumer interactions. This month highlights new tools for healthcare accessibility, content shifts, and tech-driven wellness, from Google’s AI tools to the rise of smart glasses, offering key opportunities for health brands.
Wellness in 2025: The Year of Proactive Health and Sustainability
The Wellness Sector is evolving in 2025 to meet the growing demand for proactive, inclusive, and sustainable health solutions. People will continue to turn to new technologies and holistic approaches to improve their well-being, while businesses are making fast adaptations to meet these needs.
Nutrition Trends for 2025: Shaping the Future of Our Diets
As 2025 begins, the world of nutrition is embracing new paradigms shaped by scientific advancements, environmental awareness, and increasing public demand for health-focused solutions. This year, personalised nutrition, plant-based diets, functional foods, and the ongoing debate surrounding ultra-processed foods are expected to dominate discussions.
The Evolution and Future of Clinical Trials: A Global Perspective
Clinical trials are the cornerstone of medical progress, offering a structured framework to test new treatments, therapies, and interventions. From humble beginnings to today’s cutting-edge methodologies, their history reflects humanity’s dedication to improving health outcomes. This blog explores the timeline of clinical trials, their current state, and what 2025 might hold, focusing on developments in the UK and USA.
Digital Round Up – November 24
As the holiday season approaches, this month’s roundup highlights the growth of decentralised clinical trials, the rise of Bluesky as a social media alternative, and groundbreaking AI tools in healthcare.
Digital Round Up – October 24
This month, we explore Meta’s new AI-powered video translation tool, discuss the critical role of local SEO in healthcare, and reveal how proactively managing negative comments on social media can strengthen trust within your community.
Digital Round Up – September 24
This month, we explore trends in wearable technology, the power of organic social media posting and we take a look at how Reddit serves as a valuable platform for targeting health communities. While also giving you an update on the latest digital health news.
Are Decentralised Clinical Trials the Future?
Decentralised Clinical Trials (DCTs) can facilitate broader and more diverse patient participation. We look at the benefits and challenges of DCTs, and explore how far we’re likely to see them take over from conventional trials in the coming years.
How Digital Marketing has Revolutionised Patient Recruitment
Advances in technology have opened up new ways of engaging with potential patients, enabling sponsors to reach their target audience much more effectively. How can digital marketing be used to maximum effect, and what are the challenges that need addressing?
