Women Only Clinical Trials
Clinical Research
Overview
Absolutely Health has supported women-only and Women of Non-Child Bearing Potential (WONCBP) recruitment campaigns across Europe and North America for multiple years. These campaigns require specialist understanding due to the clinical and regulatory sensitivities surrounding fertility status, surgical sterility and post-menopausal eligibility.
Our strategy focuses heavily on segmentation. Different age ranges require distinct creative approaches, messaging styles and recruitment pacing to achieve the correct participant mix. We understand that younger women may still be required within recruitment targets, whilst older age groups often convert more efficiently through screening.
We continuously model campaign performance against expected screening failure rates, enabling recruitment pacing to remain aligned with protocol requirements and site timelines.
Deliverables
- Women-only recruitment strategies
- WONCBP audience segmentation
- Age-specific creative development
- Protocol-led messaging frameworks
- Meta and Google campaign management
- Screen failure rate modelling
- Audience profiling and behavioural analysis
- International campaign deployment
- Creative testing across age groups
- Recruitment pacing optimisation
We combine clinical understanding with advanced audience segmentation.
This allows us to recruit sensitive and specialist populations effectively. We know how to balance recruitment volume with the nuanced demographic requirements that many agencies overlook.
The Outcome
Female-focused creative consistently delivered the strongest engagement performance across campaigns, with women aged 35–64 frequently emerging as the highest-performing audience groups within Meta activity.
By using age-specific optimisation strategies and tailored messaging approaches, Absolutely Health was able to improve screening efficiency and better align recruitment outcomes with protocol requirements. Campaign structures were carefully designed to balance recruitment across different age cohorts, ensuring that participant mix, pacing and eligibility targets remained on track throughout the study lifecycle.
Metrics that can be incorporated into this section include click-through rates by age segment, screening pass rates, cost per eligible participant and recruitment completion timelines.
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