Sleep Apnea Patient Recruitment
Clinical Research
Overview
Absolutely Health has delivered multiple sleep apnea recruitment campaigns across the United States, including studies directly targeting sleep apnea as well as studies involving linked conditions such as hypertension and metabolic health. Campaigns have been delivered across multiple states and sites over extended recruitment periods of up to nine months, requiring continuous optimisation and stakeholder coordination.
Our strategic approach combines Meta and Google activity with bespoke referral systems and call centre follow-up processes. Whilst Meta supports awareness and audience scale, Google consistently proved highly effective in identifying high-intent participants actively searching for support, diagnosis pathways and paid clinical opportunities.
A key element of success has been our ability to balance algorithmic automation with human-led optimisation. Rather than simply chasing lead volume, we continuously steer campaigns toward participants most likely to complete screening and remain suitable for trial participation.
Deliverables
- Google Search campaigns
- Meta awareness and conversion campaigns
- Multi-state geographic targeting
- Audience segmentation and intent mapping
- Referral platform integration
- Call centre and CRM workflow support
- Bi-weekly optimisation and reporting sessions
- Creative testing and messaging refinement
- Conversion funnel analysis
- Long-term recruitment optimisation
We understand the difference between generating leads and generating clinically suitable participants.
Our expertise sits in guiding the algorithms toward quality outcomes – ensuring recruitment pathways remain commercially efficient whilst maintaining protocol suitability and screening quality.
The Outcome
Google Search consistently delivered the strongest quality lead intent across campaigns, identifying participants who were actively researching clinical trial opportunities and therefore more likely to progress through screening successfully.
Multi-channel recruitment activity across Google and Meta supported sustained enrolment over a nine-month recruitment cycle, allowing campaigns to continuously learn and optimise as behavioural data increased over time. Integrated referral platforms and call-centre workflows improved follow-up efficiency and participant engagement, helping sites manage lead handling and screening progression more effectively.
As campaigns matured, ongoing optimisation significantly improved participant quality by refining targeting, messaging and audience segmentation based on real-world recruitment performance.
Metrics that can be incorporated into this section include total qualified leads generated, improvements in screening pass rates, cost per qualified participant, appointment attendance rates and conversion-to-randomisation figures.
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