High BMI Clinical Trials
Clinical Research
Overview
High BMI recruitment has become an increasingly important area within clinical research, particularly alongside the growth of GLP-1 therapies, obesity medicine, diabetes and hypertension studies. Absolutely Health has supported ongoing recruitment activity across the United States for both healthy high-BMI participants and those managing associated health conditions.
Our approach goes beyond broad demographic targeting. We analyse protocol requirements, audience motivations, geographic suitability, attendance feasibility and behavioural intent to identify participants capable of both qualifying and committing to the study process.
Campaign structures utilise phased testing methodologies, audience segmentation, and full-funnel recruitment strategies that combine awareness, engagement and lead generation activity.
Deliverables
- Google Search and Meta campaigns
- High BMI audience profiling
- GLP-1 and obesity audience segmentation
- Dedicated landing page strategy
- Creative cohort testing
- Full-funnel recruitment planning
- Out-of-home campaign support
- Search intent analysis
- Performance reporting and optimisation
- Cross-location recruitment scaling
We understand the complexity behind obesity and BMI-related recruitment.
Our expertise comes from knowing how to optimise toward participants who are both interested and realistically capable of completing demanding clinical protocols – not simply driving top-line lead numbers.
The Outcome
Combined 3 months of recruitment campaigns delivered more than 28 million impressions and over 588,000 clicks across Google and Meta activity, demonstrating substantial scale and audience reach within high BMI and obesity-related recruitment campaigns.
Google Search consistently captured high-intent traffic, with click-through rates exceeding 11% across several campaigns, highlighting strong user intent from participants actively searching for clinical trial opportunities.
Meta campaigns complemented this activity by delivering scalable awareness and engagement at highly efficient CPCs, frequently below $0.50 across multiple audience groups. High-performing segments included financially motivated adults, women aged 35–64 and health-engaged users interested in weight management, GLP-1 therapies and lifestyle improvement.
Search behaviour also revealed strong intent around incentive-led and location-based terms such as “paid clinical trials near me,” reinforcing the importance of behavioural targeting and recruitment psychology within campaign strategy.
Metrics that can be incorporated into this section include total qualified leads, BMI-qualified participants, screening conversion rates, CPL improvements and overall site fill-rate performance.
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